Sugamo Jizo-dori Shopping Street

Overview

Sugamo Jizo-dori Shopping Street is an approximately 800-meter-long shopping street located in Sugamo, Toshima-ku, Tokyo. Known as "Harajuku for grandmothers," it's especially popular with the older generation. Charming historical spots like Kotoku-ji Temple, famous for its "Toge-nuki Jizo" (thorn-removing Jizo statue), and Sugamo Shrine, bustling with festival activity, add to its appeal. The street offers many unique souvenirs, including "red underwear" and "shio daifuku" (salt-flavored daifuku mochi). The red underwear is a popular gift for older women, wishing them health and longevity. Shio daifuku is a signature item from Oosumi Tamaya, a long-established wagashi (Japanese confectionery) shop in Sugamo. The shopping street also boasts numerous eateries with a retro feel, from nostalgic ramen shops to coffee shops using carefully selected beans. Every month, on days with a '4' in the date, a festival is held on Sugamo Jizo-dori Shopping Street. Stalls line the street, creating a lively atmosphere. Festival-goers can enjoy games like shooting and goldfish scooping, as well as delicious street food. Sugamo Jizo-dori Shopping Street, aptly called "Harajuku for grandmothers," is a friendly and accessible shopping street for senior citizens. Take your time strolling through and soak up the nostalgic atmosphere.